“Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.”
Quote by Charles Kettering
Author
Charles Kettering
Charles Kettering, born on August 29, 1876 and died on November 25, 1958, was an American inventor and engineer renowned for his innovations in the automotive and electrical industries. more
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