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Quote by David M. Raup

“There are about 250,000 different species of fossil plants and animals known . . In spite of this large quantity of information, it is but a tiny fraction of the diversity that [according to the theory] actually lived in the past. There are well over a million species living today and . . [it is] possible to predict how many species ought to be in our fossil record. That number is at least 100 times the number we have found.”

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David M. Raup

David M. Raup was a renowned paleontologist known for his research on trilobites and Cambrian ecosystems. His contributions to the field of paleontology were significant, particularly in the areas of biological evolution and species diversity. more

“First, let's look at the importance of the young adult in the cigarette market. In 1960, this young adult market , the 14 to 24 age group, represented 21% of the population. As seen by this chart, they will represent 27% of the population in 1975, they represent tomorrow's cigarette business, as this 14 -24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years .”

Years Firsts Looks Age Young Next Groups Share Keys Tomorrow Adults Accounts Importance Young Adult Population Cigarette Volume 1960s

Author:R. J. Reynolds

“It should be said that we are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market...Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market.”

Ifs Should Believe Long Said I Believe Term Company Opinion Share Youth Brands Long Term Cigarette Promoting Tailored

Author:R. J. Reynolds

“Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term.”

Ifs Years Long Term Successful Groups Position Industry Evidence Population Available Brands Long Term Smoking

Author:R. J. Reynolds

“If younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle.”

Ifs Giving Doe Turns Industry Birth Adults Population Smoking Decline

Author:R. J. Reynolds

Quote by David M. Raup

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