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Quote by R. J. Reynolds

“Younger adult smokers are the only source of replacement smokers If younger adults turn away from smoking, the industry must decline.”

Quote by R. J. Reynolds

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R. J. Reynolds
R. J. Reynolds

R. J. Reynolds (Richard Joshua Reynolds) was a prominent American businessman and a pioneer in the tobacco industry. Born on July 20, 1850, in Patrick County, Virginia, he founded the R. J. Reynolds Tobacco Company. Through innovative marketing and brand building, he transformed his company into one of the world's largest tobacco manufacturers. His strategies included promoting blended tobacco and introducing modern advertising techniques, profoundly influencing the U.S. tobacco industry. He died on July 29, 1918. more

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“First, let's look at the importance of the young adult in the cigarette market. In 1960, this young adult market , the 14 to 24 age group, represented 21% of the population. As seen by this chart, they will represent 27% of the population in 1975, they represent tomorrow's cigarette business, as this 14 -24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years .”