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Quote by Paula Scher

“Marketing is neither good nor evil.”

Quote by Paula Scher

Author

Paula Scher is an accomplished graphic designer renowned for her innovative work in typography, brand identity, and visual communication. Born on October 6, 1948, she has been influential in the design world since the 1970s. more

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“Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.”

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“If people that made products didn't market them and sell them we'd have no economy and nobody would be working.”

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“You can't say there shouldn't be marketing and (that) marketing is a bad thing.”

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“Marketing is a necessary part of the creative process.”

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“Planning involves considering how other people may use something.”

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“Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.”

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“Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.”

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“I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."”

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“I love that the level of mediocrity rises.”

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“What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.”

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Author:Paula Scher