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Quote by Omar Samra

“At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.”

Quote by Omar Samra

Author

Omar Samra
Omar Samra

Omar Samra is an entrepreneur born on August 11, 1978. He is known for his innovative projects in the fields of travel and exploration, committed to promoting sustainable tourism. more

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“I think that when you start your own business you have to be very clear on what you're passionate about and what your values are. I was very passionate about travel and I wanted to inspire other people. At the same time, I knew if I was going to start my own business, it was going to have to mirror my values, and I knew I was passionate about the environment and about sustainability.”

“Authenticity is fundamental, more fundamental than spiritual enlightenment. Without authenticity, no genuine spiritual enlightenment is possible. Authenticity is the state of being committed to truth. Truth is simple. And no matter how simply a truth is stated, only those who have walked the path of understanding and evolution on their own can know and understand it authentically. The path of truth is the path least traveled. Authenticity is the clarity of being in which there is no self-deceit.”