“I read once about the concepts of a lateral idea and the vertical idea. If you dig a hole and it’s in the wrong place, digging it deeper isn’t going to help. The lateral idea is when you skip over and dig someplace else.”
Quote by Seymour Chwast
Work
The left-handed designer
This book delves into the world of design from the viewpoint of left-handed people, highlighting their distinctive methods and innovative ideas within the industry. more
Author
Seymour Chwast
Seymour Chwast is an outstanding graphic designer, born on August 18, 1931. He has had a profound impact in the field of graphic design, particularly known for his contributions to book design, poster design, and advertising design. more
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