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Quote by Michael Bierut

“Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.”

Quote by Michael Bierut

Author

Michael Bierut, born in 1957, is an accomplished graphic designer from the United States. His work spans a wide range of fields, from brand identity to book design, and is renowned for its unique style and creativity. more

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“It was stone carvers in ancient Rome, scribes in the Middle Ages, all the way through Gutenberg to the present day. That's a pretty long track record. More likely we may reach a point where each one of us is a typographer with our own custom proprietary typeface.”

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“I grew up in a Cleveland suburb called Parma, Ohio. Somewhere along the way I fell in love with a typeface called Bodoni. It turns out that Giambattista Bodoni had his foundry in Parma, Italy. So I pick Bodoni because us guys from Parma have to stick together.”

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“I was extremely frustrated, almost at the point of giving up on coming up with a name for the project (because I'm awful at it), when I decided to play the 'put a pen somewhere on a map with your eyes closed' game with South Africa. About the 5th try was St. Lucia in South Africa, which coincidentally also happens to be an idyllic sub-tropical seaside resort town. The name seemed to fit with the mood of the music, and so after a while it just stuck.”

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