“RULE #1
Market your business to the customer YOU WANT.
Most beauty businesses try to be everything to everyone. It's exhausting and expensive promoting yourself to everyone. Most people simply give up.
Focus on the customers you really want. What is your passion, what do you excel in? Who is your ideal customer? What would you ideally like to do every day in your business?
Focus on what you want to do and the clients you want, and market directly to them and only them.”
Source: RETAIL LEGENDS: How to have more CUSTOMERS coming through your door FAST, Beauty Salon Tips
“Your world is created by your words.”
Source: Get To The Top
“Convenience will put you out of business!”
Source: *57* Must Use Words in Every Piece of Marketing that You Do for Your Business
“Good decision making is the result of years of experience making and learning from one's choices - good and bad.”
Source: Ethics & Risk Management for Christian Coaches
“With a strong personal brand, you become the only option in the eyes of your ideal customer.”
Source: The Bombshell Business Woman: How to Become a Bold, Brave Female Entrepreneur
“A small businesses ability to gain an edge for a profitable niche is not by just focusing on the dynamic market gap, but by identifying a market within the gap.”
“Seeing your life as self-created, rather than as an accidental phenomenon - this is the basis of karma”
Source: Karma: A Yogi's Guide to Crafting Your Destiny
“10% of my Life is out of my control. I am responsible for 90% only.”
“No one can stop you growing in this digital world.”
“Everyone you come in contact with knows a person who runs or owns a business. Make sure they know what you do, so when the time comes, you get the call, not someone else.”
Source: The Overlooked Expert