“Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.”
Quote by Marshall McLuhan
Work
The medium is the massage: an inventory of effects
A seminal text that examines how various forms of media shape human perception and communication, analyzing the effects of technology and media on society. more
Author
Marshall McLuhan
Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more
You May Also Like
“I couldn't imagine not playing basketball. To me, basketball is what life is all about.”
Source: Nothing But Net: Just Give Me the Ball and Get Out of the Way
Source: Nothing But Net: Just Give Me the Ball and Get Out of the Way
Source: The Great Shark Hunt: Strange Tales from a Strange Time
Source: Books & Life