“Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.”
Quote by Edward de Bono
Work
The use of lateral thinking
This book delves into the concept of lateral thinking, exploring its origins, principles, and applications. It provides practical exercises and case studies to illustrate how lateral thinking can be utilized in various fields to foster creativity and overcome conventional thinking patterns. more
Author
Edward de Bono
Edward de Bono is a renowned physician and expert in thinking skills. Born in May 1933, he is known for his contributions to the fields of creative thinking and problem-solving. Dr. de Bono has a deep background in both medicine and psychology, and his work has had a profound impact on the fields of education and business. more