Quotessence
Home / Quotes / Quote by Seth

Quote by Seth

“Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.”

Quote by Seth

Author

Seth
Seth

Seth (born Gregory Gallant, September 16, 1962) is a Canadian cartoonist and one of the most influential figures in the alternative comics scene. Known for his nostalgic, mid-century aesthetic and emotionally nuanced storytelling, his work often depicts small-town North America in the 1950s and 1960s, exploring themes of loneliness, loss, and nostalgia. Since the early 1990s, his comic series "Palookaville" has become a landmark in independent comics, earning him numerous awards including multiple Eisner Awards. more

You May Also Like

“Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.”