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Quote by Wally Olins

“It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.”

Quote by Wally Olins

Author

Wally Olins was a significant figure in the fields of brand strategy and design. His career spanned brand strategy, design management, and consulting, where he provided strategic guidance to numerous renowned brands. Olins, with his unique perspective and innovative thinking, promoted the importance of brand design on a global scale. more

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