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Quote by Jan Carlzon

“SAS is 'created' 50 million times a year, 15 seconds at a time. These 50 million 'moments of truth' are the moments that ultimately determine whether SAS will succeed or fail as a company. They are the moments when we must prove to our customers that SAS is their best alternative.”

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Jan Carlzon

Jan Carlzon is an accomplished businessman known for his profound impact on the aviation industry. Born on June 25, 1941, he served as the President of Scandinavian Airlines (SAS) and led the company's transformation into a modern airline. more

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