“A clear right answer and the opportunity to change the options? This is the chooser’s dream.”
Quote by Sheena Iyengar
Work
The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them
The Art Of Choosing delves into the nature of everyday choices, examining how these decisions shape our lives and reflect our character. The book provides strategies for enhancing decision-making skills and understanding the implications of our choices. more
Author
Sheena Iyengar
Sheena Iyengar is a distinguished professor of business at Columbia University, recognized for her work in behavioral economics. Born on November 29, 1969, she has made significant contributions to our understanding of consumer choice and decision-making processes. more
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