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Quote by David Ogilvy

“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.”

Quote by David Ogilvy

Book:Confessions of an advertising man

Work

Confessions of an advertising man

This book offers an intimate look into the world of advertising, exploring the author's experiences and insights gained over a career in the field. more

Author

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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