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Quote by Frank Luntz

“The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.”

Quote by Frank Luntz

Author

Frank Luntz is a renowned language strategy consultant, born on February 23, 1962. He has a significant influence in the fields of politics, business, and public relations, known for his deep understanding of language and communication. more

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“People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed.”

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“Nothing's going to stop you or deter you or cause you to give up. Pursuit, because nobody actually expects it to happen. They want you to be continuous in your efforts. And perfection because there's just nothing better.”

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“"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to help people win debates, have discussions, and improve the level of communication.”

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“Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me.”

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“When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there - and there are about 130 specific linguistic recommendations - I had to test every one to make sure that it worked.”

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“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.”

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“Nobody wants to hear about process. They want to hear about results. They want to be inspired. They want to aspire to something. And so often in our communication, we will explain why - sorry, we will explain how but not why.”

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“The public wants to know why or why not. They don't want to know how you're going to do it.”

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“It's something that people who read my materials have asked me in the past. If you don't have principles - the last chapter of the book ["Win"] is all about winning with principles. It's all about applying words to good things, good people, good efforts. Without that inherent accuracy, then even the best words will still fail.”

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