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Quote by Frank Luntz

“The public wants to know why or why not. They don't want to know how you're going to do it.”

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Frank Luntz is a renowned language strategy consultant, born on February 23, 1962. He has a significant influence in the fields of politics, business, and public relations, known for his deep understanding of language and communication. more

“It's something that people who read my materials have asked me in the past. If you don't have principles - the last chapter of the book ["Win"] is all about winning with principles. It's all about applying words to good things, good people, good efforts. Without that inherent accuracy, then even the best words will still fail.”

People Ifs Stills Book Lasts Past Winning Effort Principles Failing Materials Good Things Good People Chapters Inherent Accuracy

Author:Frank Luntz

“You need good principles and good language if you are to succeed.”

Ifs Needs Language Principles Succeed

Author:Frank Luntz

“This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.”

People Knows Book Use Wanted Three Winning Individual Language Successful Couple Fortune Average Interviews Being Successful Attributes Dozen Ceo Forbes Use To Be

Author:Frank Luntz

“It applies even more to politicians because they are living, breathing embodiments of the language that they use. And it's why how you start the conversation, and how you end it, matters so much.”

Ends Matter Use Language Politician Conversation Breathing Embodiment

Author:Frank Luntz

“When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When you're a politician, one wrong word changes the entire - changes the meaning of something.”

Language Perfect Products Politician Selling Wrong Words

Author:Frank Luntz

“The most powerful call to action of anything that we've ever tested: Let's get to work.I didnt create that phrase. It came from Rick Scott, the current governor of Florida.”

Action Powerful Currents Phrases Most Powerful Governors Florida Tested Call To Action

Author:Frank Luntz

“Rick Scott used let's get to work to say: All these politicians talk; it's time to do. Everybody else talks about the problem; it's time to find the solution.”

Problem Used Politician Solutions

Author:Frank Luntz

“The visual is important. "Let's get to work" says let's get it done, and that's what they want.”

Want Important Done Visuals Get It Done

Author:Frank Luntz

“The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than yours. And the best illustration of that is "1984." Room 101 in "1984" - everyone's read it, and we all have our own imagination of what that looks like.”

Looks Eye Imagination Perfect Rooms Vision Imagine Communicate Opening Listeners Illustration

Author:Frank Luntz

“By the way, for those who are listening, I absolutely define - I have a face for radio. Unfortunately, I've got a voice for print. So I apologize for the sandpaper you're listening to.”

Way Faces Voice Listening Radio Print Apologizing I Apologize Sandpaper

Author:Frank Luntz

Quote by Frank Luntz

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