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Quote by Frank Luntz

“The visual is important. "Let's get to work" says let's get it done, and that's what they want.”

Quote by Frank Luntz

Author

Frank Luntz is a renowned language strategy consultant, born on February 23, 1962. He has a significant influence in the fields of politics, business, and public relations, known for his deep understanding of language and communication. more

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“The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than yours. And the best illustration of that is "1984." Room 101 in "1984" - everyone's read it, and we all have our own imagination of what that looks like.”

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“By the way, for those who are listening, I absolutely define - I have a face for radio. Unfortunately, I've got a voice for print. So I apologize for the sandpaper you're listening to.”

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“My father was a dentist, and I always thought that he was one of the 10. It's an interesting way to personalize and humanize, which is one of the most important aspects of communication.”

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“If you just heard 90 percent of dentists recommend something, it's too statistical. Nine out of 10 says: Well, it's just virtually everyone. It leads you to think of that joke about the one dentist. But so much of communication.”

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“There are certain aspects, and there are - there are 15 attributes of winners and winning slogans. "Which side are you on" sounds divisive, that you're on one side or the other, at a time when we actually want universality. We want unanimity.”

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“We are so divided, and we recognize that we're divided, that we're looking for ways to come together.”

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“I would rather have people be even cynical about me than to feed the negative vibe.”

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“You want to be commercially successful and critically acclaimed. But the truth is, there's only a few Bruce Springsteens and Paul McCartneys out there.”

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“There was something that was very manly about having the strength and having the courage to sing about love and romance. And I don't know what happened in our world where that was turned into being soft, because I don't think it's soft at all.”

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“The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.”

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