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Quote by Jeff Melvoin

“You're confusing product with process. Most people, when they criticize, whether they like it or hate it, they're talking about product. That's not art, that's the result of art. Art, to whatever degree we can get a handle on (I'm not sure that we really can) is a process. It begins in the heart and the mind with the eyes and hands.”

Quote by Jeff Melvoin

Author

Jeff Melvoin

Jeff Melvoin is a renowned American television producer and co-creator of the popular family sitcom 'Full House'. His work has had a profound impact on the television industry, particularly in exploring themes of family values and parent-child relationships. more

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“All of us live at the feeling level, and our feelings are in large part a result of the way we perceive things. You observe or are told something, you interpret it, and only then do you have a reaction at the feeling level. The point is that feeling is preceded by perception, and all of us are capable of controlling our interpretation [the associations and assumptions] of what we see. If we can control our interpretation, then it logically follows that we can exercise some control over our feelings as well.”

“Cities have often been compared to language: you can read a city, it's said, as you read a book. But the metaphor can be inverted. The journeys we make during the reading of a book trace out, in some way, the private spaces we inhabit. There are texts that will always be our dead-end streets; fragments that will be bridges; words that will be like the scaffolding that protects fragile constructions.”