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Quote by Nirmalya Kumar

“Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.””

Quote by Nirmalya Kumar

Author

Nirmalya Kumar, born on March 8, 1960, is an esteemed professor with a deep focus on marketing. He has extensive research and teaching experience in the field of marketing. more

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