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Quote by James Surowiecki

“Nike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't.”

Quote by James Surowiecki

Author

James Surowiecki
James Surowiecki

James Surowiecki is a renowned journalist and author, born in 1967. He is known for his insightful analysis of economic and social issues, particularly for his ability to translate complex economic theories into easily understandable content. more

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