“The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.”
Quote by Jonathan Ive
Author
Jonathan Ive
Jonathan Ive, born on February 27, 1967, is a renowned industrial designer from the United Kingdom. Known for his minimalist and elegant design style, he is the soul of Apple's design team and has had a profound impact on the appearance and user experience of Apple products. more
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