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Quote by Ellen Lupton

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Graphic Design: The New Basics

This book serves as an introductory resource for individuals interested in graphic design, offering insights into the core concepts and practices that shape the field. It includes discussions on typography, color theory, layout, and the use of various design software. more

Author

Ellen Lupton
Ellen Lupton

Ellen Lupton is a renowned graphic designer, born in 1963. She is known for her contributions to graphic design, book design, and design theory. Lupton has had a significant impact in the field of visual communication, inspiring countless designers with her work and publications. more

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“Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (...) Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading.”

WayBookHelpingPurposeReadingPiecesWrittenInformationDesignReaderMassFunctionDesignerOfferingFloodRoutesHumaneShortcutsWritten WordActualityTypography
Book:Thinking with Type
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“You have to be prepared to give creative work 150%. I hear a lot of young people talking about life/work balance, which I think is great when you’re in your 30s. If you’re in your 20s and already talking about that, I don’t think you will achieve your goals. If you really want to build a powerful career, and make an impact, then you have to be prepared to put in blood, sweat, and tears.”

PeopleIfsThinkingWantGivingYoungGoalPowerfulTalkingCareersCreativeBloodAchieveTearsBalanceImpactPreparedSweatBe PreparedCreative WorkWork Life BalanceAchieving Your GoalsPeople TalkingSweat And TearsWork And Life BalanceBlood Sweat And Tears
Author:Ellen Lupton
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