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Quote by Eugene Schwartz

“Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers.”

Quote by Eugene Schwartz

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Eugene Schwartz
Eugene Schwartz

Eugene Schwartz is a renowned advertising author and marketing expert. Born in 1917, he is known for his profound understanding of advertising copy and marketing strategies. Schwartz's work has had a significant impact on the advertising industry, and his books and articles are still widely read today. more

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