Home / Quotes / Quote by David Ogilvy

Quote by David Ogilvy

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

Quote by David Ogilvy

Author

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

You May Also Like

“Don't bunt. Aim out of the ball park. Aim for the company of immortals.”

Company Design Balls Aim Excellence Parks Immortal Marketers Advertising And Marketing Business Marketing

Author:David Ogilvy

“I do not regard advertising as entertainment or an art form, but as a medium of information.”

Art Form Information Regard Entertainment Mediums Advertising

Author:David Ogilvy

“Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.”

People Ifs Thinking Writing Littles Two Able Three Work Drink Productive Brandy

Author:David Ogilvy

“I can't go on. I'll go on.”

I Can Goes On Tragedy Grieving Existentialism Tragic

Author:Samuel Beckett

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

Want Writing Lying Business Wife Mines Marketing Advertising Advertisements Advertising Agencies Adverts Great Advertising Advertising And Marketing

Author:David Ogilvy

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

Firsts Leadership Creativity Creative Genius Thirds Partners Reputation Surround Better Than You Surround Yourself Creative Genius

Book:Blood, Brains and Beer

Source: Blood, Brains and Beer

“The consumer isn't a moron; she is your wife.”

Funny Wife Marketing Witty Advertising Consumers Sarcasm Sarcastic Moron Adverts Copywriting Great Advertising Great Marketing Advertising And Marketing Business Marketing Vapid Consumer Protection

Author:David Ogilvy

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

Source: Confessions of an advertising man

“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”

Should Business Complexes Marketing Advertising Symbols Brands Contribution Advertisements Advertising Agencies Advertising And Marketing

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.”

May Doe Economy Majority Advertising Editors Fewer

Book:Confessions of an advertising man

Source: Confessions of an advertising man