“I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.”
Quote by Donald A. Norman
Author
Donald A. Norman
Donald A. Norman, born on December 25, 1935, is a renowned author. His work primarily focuses on human factors engineering, design psychology, and user experience. more
You May Also Like
“If you think the products don't match what you want from a product, don't buy it.”
“I want to be so famous that drag queens will dress like me in parades when I'm dead.”
“Dust into Dust, and under Dust to lie, Sans Wine, sans Song, sans Singer, and-sans End!”
Source: Rubáiyát of Omar Khayyám, rendered into Engl. verse [by E. Fitzgerald. 2nd version].