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Quote by Armin Hofmann

“There should be no separation between spontaneous work with an emotional tone and work directed by the intellect. Both are supplementary to each other and must be regarded as intimately connected. Discipline and freedom are thus to be seen as elements of equal weight, each partaking of the other.”

Author

Armin Hofmann

Armin Hofmann was a Swiss graphic designer born in 1920, who had a profound impact on modern graphic design, particularly in the development of the Swiss International Style in the mid-20th century. more

“The creation of all those symbols and logotypes which are an ever more striking feature of the world in which we live calls for a new and fresh approach to lettering in the part of the designer. In these logotypes the combination of letters can be more or less obvious; but only deliberately contrived encounters of elements and confrontations of values can lead beyond the letters to new forms of expression.”

World Form Values Creation Expression Elements Approach Letters Obvious Symbols Combination Features Designer Encounters Confrontation

Author:Armin Hofmann

“For after all, a poster does more than simply supply information on the goods it advertises; it also reveals a society’s state of mind”

Mind Doe States Society Information Advertising Goods State Of Mind Revealing Posters Graphic Design

Author:Armin Hofmann

“Modelling is only about the look. In acting, it's the feel that matters.”

Feels Looks Matter Acting Modelling

Author:Agyness Deyn

“If you love something, the work will be just fine.”

Ifs Love Work Fine Photography Graphic Design Labor Of Love

Author:Herbert Matter