“There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.”
Quote by Howard Schultz
Work
Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Onward: How Starbucks Fought for Its Life Without Losing Its Soul is a comprehensive look at the corporate journey of Starbucks. The book examines the strategies and decisions made by the company to navigate the competitive landscape and economic downturns. It highlights the balance between growth and maintaining the brand's essence, including the importance of customer experience and ethical sourcing. The narrative is filled with insights into the internal culture and leadership that have shaped Starbucks' success over the years. more
Author
Howard Schultz
Howard Schultz, born in July 1953, is an outstanding businessman known for his deep understanding and innovative spirit in the coffee culture industry. He is one of the founders of Starbucks and has achieved great success in the field of business, not only through the global expansion of Starbucks but also through his promotion of corporate social responsibility. more
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Source: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Source: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time