“You are not what you think you are, but what you THINK, you ARE.”
Quote by Brian Tracy
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“Sell the benefit, not your company or the product. People buy results, not features.”
“The closer you get to your ultimate customer, the more you learn about your business.”
“The only sure thing is that in business there are no sure things.”
“You should think of your customers as partners, or better still, family.”
Source: Going for it!: how to succeed as an entrepreneur
