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Quote by Jean Baudrillard

“When sexual liberation was the order of the day, the watchword was 'Maximize sexuality, minimize reproduction' . The dream of our present cloneloving society is just the opposite: as much reproduction and as little sex as possible. At one time the body was a metaphor for the soul, then it became a metaphor for sex. Today it is no longer a metaphor for anything at all, merely the locus of metastasis, of the machine-like connections between all its processes, of an endless programming devoid of any symbolic organization or overarching purpose: the body is thus given over to the pure promiscuity of its relationship to itself - the same promiscuity that characterizes networks and integrated circuits. The possibility of metaphor is disappearing in every sphere. This is an aspect of a general tendency towards transsexuality which extends well beyond sex, affecting all disciplines as they lose their specificity and partake of a process of confusion and contagion - a viral loss of determinacy which is the prime event among all the new events that assail us. Economics becomes transeconomics, aesthetics becomes transaesthetics, sex becomes transsexuality - all converge in a transversal and universal process wherein no discourse may have a metaphorical relationship to another, because for there to be metaphor, differential fields and distinct objects must exist. But they cannot exist where contamination is possible between any discipline and any other. Total metonymy, then - viral by definition (or lack of definition). The viral analogy is not an importation from biology, for everything is affected simultaneously and under the same terms by the virulence in question, by the chain reaction we have been discussing, by haphazard and senseless proliferation and metastasis. Perhaps our melancholy stems from this, for metaphor still had its beauty; it was aesthetic, playing as it did upon difference, and upon the illusion of difference. Today, metonymy - replacing the whole as well as the components, and occasioning a general commutability of terms - has built its house upon the dis-illusion of metaphor.”

Quote by Jean Baudrillard

Work

The Transparency of Evil: Essays in Extreme Phenomena

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Author

Jean Baudrillard
Jean Baudrillard

Jean Baudrillard was a French philosopher known for his critical studies on consumerism, media, and semiotics. His theories have had a profound impact on postmodernism and cultural studies. more

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