“Because, sometimes, things happen to people and they're not equipped to deal with them.”
Source: Catching Fire
“For Australia to maintain its place in the world, we must look at new ways to market our products and culture to the world, our future depends on it.”
Source: Getting into Advertising, Marketing and Selling Australia
“Change is the driving force. The tastes of the consumer change, manufacturers change their products, the economy changes, countries change the way they do business, lifestyles change, governments change and so too does the job of a marketer.”
Source: Getting into Advertising, Marketing and Selling Australia
“I think the biggest impacts on marketing for Australia in the future will be the ability to understand and meet the needs of Asian consumers”
Source: Getting into Advertising, Marketing and Selling Australia
“Japanese students come from an advanced, sophisticated society, have a unique cultural identity and require a range of products and services to meet their education needs.”
Source: Buyer Behaviour of Japanese Students in Australia
“Japanese students judge a school by its appearance, what it looks like inside and out. They want up to date computers that can read, write and accept Japanese characters. They want the same level of technology they use and have in Japan.”
Source: Buyer Behaviour of Japanese Students in Australia
“Japanese students when compared to other countries students clearly stand out as highly desirable long-term students. Their high level of literacy, visa access, motivation to study, scholastic ability, and value as alumni make them a sort after student market in Asia”
Source: Buyer Behaviour of Japanese Students in Australia
“Japanese people like New Zealand, the quality of education, the beautiful natural surroundings, the value for money and the perceived high safety aspect. These unique characteristics attract tourists, working holidaymakers and students alike.”
Source: Buyer Behaviour of Japanese Students in New Zealand
“Education is highly respected in Japan and so there is a cultural desire to be highly educated which drives Japanese to undertake study, particularly English”
Source: Buyer Behaviour of Japanese Students in New Zealand
“Japanese consumers require and expect a lot of detailed information when making a purchase decision.”
Source: Buyer Behaviour of Japanese Students in New Zealand