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Quote by Marshall McLuhan

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The Medium is the Massage

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Marshall McLuhan
Marshall McLuhan

Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more

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“This book first arose out of a passage in Borges, out of the laughter that shattered, as I read the passage, all the familiar landmarks of my thought—our thought that bears the stamp of our age and our geography—breaking up all the ordered surfaces and all the planes with which we are accustomed to tame the wild profusion of existing things, and continuing long afterwards to disturb and threaten with collapse our age-old distinction between the Same and the Other. This passage quotes a ‘certain Chinese encyclopaedia’ in which it is written that ‘animals are divided into: (a) belonging to the Emperor, (b) embalmed, (c) tame, (d) suckling pigs, (e) sirens, (f) fabulous, (g) stray dogs, (h) included in the present classification, (i) frenzied, (j) innumerable, (k) drawn with a very fine camelhair brush, (l) et cetera, (m) having just broken the water pitcher, (n) that from a long way off look like flies’. In the wonderment of this taxonomy, the thing we apprehend in one great leap, the thing that, by means of the fable, is demonstrated as the exotic charm of another system of thought, is the limitation of our own, the stark impossibility of thinking that.”

PhilosophyTruthKnowledgeMetaphysicsEpistemologyOntologyBorgesAbsurdismTaxonomyMeaning MakingSocial Constructionism
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“Your species on the planet was created with the intention to love one another. And all of you had the same chance to do that when you were conceived. But you people twisted it and love on your planet became a matter of individual choice. Some people choose to love, others do not. Love is universal, and it is the most powerful force in the Universe. By making it a matter of choice, you disrespected the intention of God.”

SpeciesPlanetIndividual ChoiceIntention To LoveLove Is UniversalMatter Of ChoiceThe Intention Of God
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“The technological audacity of the Apollo program, with it's largely symbolic payload, was also sinking into the trivialisation that Guy Debord had identified the decade before as the underside of media spectacle. When Commander Alan Shepard strapped a six iron to a lunar excavation tool and whacked two golf balls across the Fra Mauro Highlands, he became, for a spell, nothing more than a tourist, that agent of commodification whose freedom of movement, as Debord had written, is "nothing more than the leisure of going to see what has become banal.”

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“Giants in Jeans Sonnet 30 Earth and Mars, what is the difference, Mars is barren, Earth isn't much behind! Mars is barren for there's no advanced species, Earth is made barren by its native intelligent kind. We haven't yet learnt to take care of Earth, Yet we are now headed for Mars as colonizer. With the money it'll take to get to Mars, We can literally end world hunger. Mark you, I am not against space exploration, But there's what I call existential priority. I guess robots who vacation at high altitude, Are least likely to fathom what’s humanity. Advancement that ignores human suffering, After a brief flight, eventually brings universal ruin.”

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“Might I,” quavered Mary, “might I have a bit of earth?” In her eagerness she did not realize how queer the words would sound and that they were not the ones she had meant to say. Mr. Craven looked quite startled. “Earth!” he repeated. “What do you mean?” “To plant seeds in—to make things grow—to see them come alive,” Mary faltered. He gazed at her a moment and then passed his hand quickly over his eyes. “Do you—care about gardens so much,” he said slowly. “I didn’t know about them in India,” said Mary. “I was always ill and tired and it was too hot. I sometimes made little beds in the sand and stuck flowers in them. But here it is different.” Mr. Craven got up and began to walk slowly across the room. “A bit of earth,” he said to himself, and Mary thought that somehow she must have reminded him of something. When he stopped and spoke to her his dark eyes looked almost soft and kind. “You can have as much earth as you want,” he said. “You remind me of some one else who loved the earth and things that grow. When you see a bit of earth you want,” with something like a smile, “take it, child, and make it come alive.”

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