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Quote by Siva Vaidhyanathan

“I’ve certainly scolded myself for an hour or more blown on a flow of dog videos, family updates, shallow political expressions, and pleas for funds. Every one of those items has some value to me, just as each potato chip delivers some pleasure, some flavor. I savor them. But I lose count. And upon reflection I feel just horrible. But the thing is, snack foods are explicitly designed to make us behave this way. Food producers have studied, mastered, and tinkered with the ratios of salt, sugar, and fat to keep us coming back, even when the taste of much of the food is unremarkable. Facebook is designed to be habit-forming in just the same way.”

Quote by Siva Vaidhyanathan

Book:Antisocial Media: How Facebook Disconnects Us and Undermines Democracy
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Antisocial Media: How Facebook Disconnects Us and Undermines Democracy

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Siva Vaidhyanathan
Siva Vaidhyanathan

Siva Vaidhyanathan is a prominent American media scholar and cultural critic, currently serving as a Professor of Media Studies at the University of Virginia. He is renowned for his critical examinations of digital culture, Google, social media, and intellectual property. Vaidhyanathan has authored influential books including "The Googlization of Everything" and "Antisocial Media," which analyze the profound impact of tech giants on modern society. more

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