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Jason Hishmeh

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“Youth culture is constantly evolving and Gen Z in particular is disrupting industries, says Witt. Gen Z represents an unprecedented group of innovation and entrepreneurship. This group is focused on niche interests and if brands don’t recognize this now and get on board, they are going to be left behind. It’s also important for brands to adopt a global mindset, as some of the most significant growth is taking place in countries that are either developing or underdeveloped.”

“Profit isn’t a driving force, it’s a result of the “why”—and that kind of clarity works. In fact, purpose-driven companies outperform their counterparts in stock price by a factor of twelve!”

“Since you are at the helm of your business, your personal “why” will also become the “why” for your business. While the expression of your “why” might look different in your business and personal life, the intention and energy will be the same.”

“Our business exists not just to serve others, but to serve us—and when we set boundaries in our business that reflect our personal vision, core values, and goals, we are actually more likely to succeed.”