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Quote by Craig D. Lounsbrough

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Craig D. Lounsbrough

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“To be dwelling long for a month to come took away precious days of my own. August was a month of mirth and laughter and fun and triumphs but a part of my mind believed September held something better for me. Life was full of surprises and merriments but little did it bring me any good. The sun rose with the same enthusiasm everyday and the people around me did the same. They rose with a dream to do something productive which would make their tomorrows better.”

“I sat on the Advisory Board of the Fowler Center for Business as an Agent of World Benefit. IT was during a board meeting in 2012 that I first heard about B Lab and its innovative business model, the B Corporation (B Corp). There were about 600 companies who were in the B Corp community at that time; today there are more than 2,000 in 50 countries from 130 industries. They have one unifying goal: people using business as a force for good™. This has been a passion of mine since I worked at Henry Miller in the 1980s and back then felt we were all alone. Many of our peer executives from other companies disagreed with our people-centered participative management system, our commitment to be good stewards of the environment, and our engagement in communities; some went as far as calling us socialist. They believed that the single aim of business was maximizing shareholder value and they were slaves of that aim. So I was elated to talk with Jay Coen Gilbert, a cofounder of B Lab, and learn more about B Corps and his personal story that led him to commit to going on this journey.”