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Quote by Laura Busche

“A brand experience is a thoughtfully designed journey through which customers interact with a product or service – the cohesive set of touchpoints in which a brand’s story unfolds.”

Quote by Laura Busche

Work

Brand Psychology

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Author

Laura Busche

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“Deep inside every customer is a treasure trove of half-baked ideas, creative capacity, and ingenuity-in-the-raw.”

“You were born a winner, a warrior, one who defied the odds by surviving the most gruesome battle of them all - the race to the egg. And now that you are a giant, why do you even doubt victory against smaller numbers and wider margins? The only walls that exist are those you have placed in your mind. And whatever obstacles you conceive, exist only because you have forgotten what you have already achieved.”

“It is interesting that this thoroughness, which is a virtue, is often misunderstood. When someone says a thing has been done scientifically, often all he means is that it has been done thoroughly. I have heard people talk of the "scientific" extermination of the Jews in Germany. There was nothing scientific about it. It was only thorough. There was no question of making observations and then checking them in order to determine something. In that sense, there were "scientific" exterminations of people in Roman times and in other periods when science was not so far developed as it is today and not much attention was paid to observation. In such cases, people should say "thorough" or "thoroughgoing," instead of "scientific.”