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Quote by Anastasiya Kotelnikova

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Anastasiya Kotelnikova

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“The more I protested about this ambiguity, the more Joanna pointed out to me that it was both a terrible and wonderful part of life: terrible because you can't count on anything for sure—like certain good health and no possibility of cancer; wonderful because no human being knows when another is going to die—no doctor can absolutely predict the outcome of a disease. The only thing that is certain is change. Joanna calls all of this 'delicious ambiguity.' 'Couldn't there be comfort and freedom in no one knowing the outcome of anything and all things being possible?' she asked. Was I convinced? Not completely. I still wanted to believe in magic thinking. But I was intrigued.”

HonestPossibilitiesIntriguingAmbiguous
Book:It's Always Something
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“In general we are reminded that the word heimlich is not unambiguous, but belongs to two sets of ideas, which, without being contradictory, are yet very different: on the one hand it means what is familiar and agreeable, and on the other, what is concealed and kept out of sight. Unheimlich is customarily used, we are told, as the contrary only of the first signification of heimlich, and not of the second. [...] On the other hand, we notice that Schelling says something which throws quite a new light on the concept of the Unheimlich, for which we were certainly not prepared. According to him, everything is unheimlich that ought to have remained secret and hidden but has come to light.”

SecretKnownTabooAmbiguousUncannyShedding LightUnheimlichSchelling
Book:The Uncanny
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“What is our UN-VICE in the context of Disruption 3.0? To sum up, UN-VICE is an updated way of capturing the state of the world. Framing the dynamics of systemic disruption as UNknown, Volatile, Intersecting, Complex, Exponential enables an empowering response. We are not helpless victims unable to make decisions. With UN-VICE, we have the power to shape our own futures. KEY POINTS: OUR UN-VICE ACRONYM - UNknown: Uncertainty becomes our comfort zone. Recognize you can’t know anything perfectly and many decisions are based on assumptions. Increased uncertainty lowers the value of advice and requires increased self-reliance. Learn how to respond regardless of the lack of precedents. - Volatile: Harness change for gain. Our world, and change itself, is evolving faster than ever before. Volatility is not new; we simply can’t ignore its impact. In volatility, we see the shifting speed and texture of the changing environment. - Intersecting: Everything connects to everything else. The broader our lens, the greater the insights gained from realizing how boundaries are disappearing. - Complex: Notice emergent properties and adapt. In complex environments, inputs do not map clearly to outputs. Practitioners must acknowledge emergent properties and reconcile the immediate with the indefinite. Such systems require critical thinking, experimentation, and judgment. Evaluate emerging issues, build resiliency, and learn to adapt to expanding complexity. - Exponential: Pay attention to nonlinear types of change that increase in growth rate. Notice rapid acceleration of seemingly small shifts. Monitoring early on will mean fewer surprises.”

UncertaintyUnknownAmbiguousComplexVucaExponentialIntersectionVolatile
Book:Disrupt With Impact: Achieve Business Success in an Unpredictable World
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