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Betelgeuse Incident: Insiden Bait Al-Jauza

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Toba Beta

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“Most of us waste this extraordinary thing called life. We have lived forty or sixty years, have gone to the office, engaged ourselves in social activity, escaping in various forms, and at the end of it, we have nothing but an empty, dull, stupid life, a wasted life. Now, pleasure has created this pattern of social life. We take pleasure in ambition, in competition, in acquiring knowledge or power, or position, prestige, status. And that pursuit of pleasure as ambition, competition, greed, envy, status, domination, power is respectable. It is made respectable by a society which has only one concept: that you shall lead a moral life, which is a respectable life. You can be ambitious, you can be greedy, you can be violent, you can be competitive, you can be a ruthless human being, but society accepts it, because at the end of your ambition, you are either so called successful man with plenty of money, or a failure and therefore a frustrated human being. So social morality is immorality.”

“What about the contacts your mum had?” his dad asked. “I rang and spoke to four very polite computers who gave me all these options and then cut out on me. Then I tried the post office, because they were advertising, and I spoke to another computer. Very rude, that one. Don’t think it recognized ‘Are you shitting me?’ as an option.” “You know why that is?” “Why is that, Dominic?” Tom had asked drolly, because he knew he was going to be told why. “Because we don’t live in a society anymore, Tom. We live in an economy. We’re not citizens. We’re customers. That’s what this government’s done to us.”

“Like casinos, large corporate entities have studied the numbers and the ways in which people respond to them. These are not con tricks - they're not even necessarily against our direct interests, although sometimes they can be - but they are hacks for the human mind, ways of manipulating us into particular decisions we otherwise might not make. They are also, in a way, deliberate underminings of the core principle of the free market, which derives its legitimacy from the idea that informed self-interest on aggregate sets appropriate prices for items. The key word is 'informed'; the point of behavioural economics - or rather, of its somewhat buccaneering corporate applications - is to skew our perception of the purchase to the advantage of the company. The overall consequence of that is to tilt the construction of our society away from what it should be if we were making the rational decisions classical economics imagines we would, and towards something else.”