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Quote by Loren Weisman

“Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”

Quote by Loren Weisman

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Loren Weisman

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“Oh, the anxious, aging wives of his white business associates, fingers weighted down with diamonds, constantly tittering on about how busy they were with this committee meeting and that school event, all the while shedding pretty tears for dark-skinned children in distant countries. Charles loved being around them. They flattered him like concubines, wheedling checks for orphans in Burma or wells in Namibia, angling for ever-larger donations of cosmetics to put on the block at one of the endless silent auctions for their children's private schools. Nothing made him feel better than tossing off a check that elicited a breathy gasp of pleasure from one of the wives.”