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Quote by Steven Magee

“The problem with car insurance is that you never know how bad your policy is until you are involved in a car crash. At that point enlightenment begins.”

Quote by Steven Magee

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Steven Magee

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“When you’re trying to communicate a big, audacious concept, it’s helpful to remember that where data falls short, a story might close the gap, and where story alone is not persuasive enough, data can make up the difference.”

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“The majestic whale travels the seven seas piping its unique song in the hopes of finding its tribe. The other whales in the sea can hear the solitary whale. But the song to them is foreign and unfamiliar. They’re not resonating on the same frequencies and so, it seems, there can be no reciprocity. The creature carries on, searching high and low for a sign of recognition and response.”

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“Communicators begin with generous intent and then surrender the work to the audience to do with as they will, including identifying and resonating with the work in their own unique ways.”

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“Our imagination tells us that being as connected as we are—the ease of travel, technological advances and pooled intelligence—should have produced better results for more people than we’re now seeing.”

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“Those who are resonating the most with your work, who recognize themselves in your vision, will naturally crave language that speaks to that you-and-me kind of 'we.' They’ll want to identify with your ideas personally and keep talking about them.”

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“While someone might attempt a feeble carbon copy of those ideas you’ve spent years developing, they can never match the undeniably distinctive aspect of your work. Especially if it resonates across multiple platforms and in multiple formats.”

InspirationalWritingLanguageLeadershipSelf HelpCommunicationNonfictionReferenceBusiness StorytellingBooks About Books
Book:Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
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