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Quote by Craig D. Lounsbrough

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Craig D. Lounsbrough

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“A choice architect has the responsibility for organizing the context in which people make decisions. [T]here are many parallels between choice architecture and more traditional forms of architecture. A crucial parallel is that there is no such thing as a “neutral” design. [A]s good architects know, seemingly arbitrary decisions, such as where to locate the bathrooms, will have subtle influences on how the people who use the building interact. [S]mall and apparently insignificant details can have major impacts on people’s behavior. [I]n many cases, the power of these small details comes from focusing the attention of users in a particular direction. Good architects realize that although they can’t build the perfect building, they can make some design choices that will have beneficial effects. And just as a building architect must eventually build some particular building, a choice architect must [for example] choose a particular arrangement of food options at lunch, and by so doing she can influence what people eat. She can nudge.”

DecisionsSocial PsychologyNudgeCognitive ScienceCognitive PsychologyNudgingChoice ArchitectureDecision ScienceLibertarian Paternalism
Author:Richard H. Thaler, Cass R. Sunstein
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“I must talk to Kennit first. He will tell me when he is ready for us to have a baby." "Never," Bolt said flatly. "What?" "Never wait for a male on any such decision. You are the queen. You decide. Males are not made for such decisions. I have seen it time and time again. They would have you wait for days of sunshine and wealth and plenty. Yet to a male, enough is never sufficient, and plenty never reached. A queen knows that when times are hardest and game most scarce, that is when one must care most about the continuance of the race. Some things are not for males to decide.”

DecisionsHaving A BabyDecisions In Life
Book:Ship of Destiny
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