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Nudge Quotes

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Nudge Quotes

“A choice architect has the responsibility for organizing the context in which people make decisions. [T]here are many parallels between choice architecture and more traditional forms of architecture. A crucial parallel is that there is no such thing as a “neutral” design. [A]s good architects know, seemingly arbitrary decisions, such as where to locate the bathrooms, will have subtle influences on how the people who use the building interact. [S]mall and apparently insignificant details can have major impacts on people’s behavior. [I]n many cases, the power of these small details comes from focusing the attention of users in a particular direction. Good architects realize that although they can’t build the perfect building, they can make some design choices that will have beneficial effects. And just as a building architect must eventually build some particular building, a choice architect must [for example] choose a particular arrangement of food options at lunch, and by so doing she can influence what people eat. She can nudge.”

DecisionsSocial PsychologyNudgeCognitive ScienceCognitive PsychologyNudgingChoice ArchitectureDecision ScienceLibertarian Paternalism
Author:Richard H. Thaler, Cass R. Sunstein
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“So,” he said, shaking his head. “I’m too much for you. You should have said something. We might be married, Mercy, but no still means no.” I widened my eyes at him. “I just haven’t wanted to hurt your feelings.” “When I give you that little nudge, hmm?” His voice took on a considering air. “Come to think of it, I’m feeling a little nudge coming on right now.” “Now?” I whispered in horrified tones. I looked up toward Jesse’s room. “Think of the children.” He tilted his head as if to listen, then shook it. “They won’t hear anything from there.” He started slowly down the stairs. “Think of Darryl, Zack, Lucia, and Joel,” I said earnestly. “They’ll be scarred for life.” “You know what they say about werewolves,” he told me gravely, stepping down to the ground. I broke and ran—and he was right on my tail. Figuratively speaking, of course. I don’t have a tail unless I’m in my coyote shape.”

NudgeMercy ThompsonAdam Hauptman
Book:Fire Touched
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“Can subliminal advertising be seen as a form of libertarian paternalism? After all, it steers people’s choices, but it does not make their decisions for them. So do we embrace subliminal advertising—so long as it is in the interest of desirable ends? [C]ompare subliminal advertising to something just as cunning. If you want people to lose weight, one effective strategy is to put mirrors in the cafeteria. When people see themselves in the mirror, they may eat less if they are chubby. Is this okay? And if mirrors are acceptable, what about mirrors that are intentionally unflattering? Are such mirrors an acceptable strategy in the cafeteria? If so, what should we think about flattering mirrors in a fast food restaurant?”

NudgeNudgingLibertarian PaternalismReversal Test
Author:Richard H. Thaler, Cass R. Sunstein
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“Behaviorism was a busted flush, but neo-behaviorist theories, especially choice architecture, achieve behavioral change without coercion or the downsides of carrots and sticks.”

NudgeScience And ChangeBehaviorismChange LeadershipBehavioral ChangeReward SystemsChoice ArchitectureNeo Behaviorism
Book:The Science of Successful Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture
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“When you're looking for a house, you're not looking for a house that's perfect. You're looking for that house to have character. And I think it's those little bits of humanity they come from the music. That's what the music brings out when you have that, it brings out the character of a song. You go back and listen to 30, 40 years of music, and all the great, great songs that we've had in our lives, they all have that character. They have that human nudge, they all have that human relation. You can relate to it.”

ThinkingYearsHumansLittlesCharacterSongHumanityHouseBitsPerfectOur LivesLittle BitRelationRelateHuman RelationsNudge
Author:Corey Taylor
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“My role as the chair of the fashion department at Parsons put me face to face with all the big designers, retailers, and editors. Since I was moving in these new circles regularly, I realized I needed to do something about my own personal style. It was really Diane von Furstenberg who gave me the nudge.”

BigsFacesMovingMy OwnRolesFashionStyleNeededI RealizedCirclesDesignerDepartmentChairsEditorsFace To FaceMoving InPersonal StyleNudgeRetailers
Author:Tim Gunn
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“"You are the actor, and I understand we already had our sit down, you explained your concept, your view," so I said, "Okay, I'm in your hands." That means that if you've got to nudge me a little bit to the right I move to the right, just from the pressure, weight, but you won't have to touch me at all. You can come and go "Okay, you want me over here a little bit more," so no pressure on us at all that's easy to do.”

IfsWantMeanLittlesSaidHandsMovingActorsEasyBitsViewsLittle BitConceptsOkayWeightPressureWant MeComes And GoesYou Want MeTouch MeNudgeNo Pressure
Author:Morgan Freeman
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“Words... They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good any more... I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little or make a poem which children will speak for you when you're dead.”

IfsThinkingWorldLooksChildrenLittlesOrderSpeakDeserveStandingSacredChaosCornersInnocentBridgesPrecisePower Of WordsDescribingNudgeIncomprehension
Book:Arcadia
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“All I ask is this: Do something. Try something. Speaking out, showing up, writing a letter, a check, a strongly worded e-mail. Pick a cause – there are few unworthy ones. And nudge yourself past the brink of tacit support to action. Once a month, once a year, or just once...Even just learning enough about a subject so you can speak against an opponent eloquently makes you an unusual personage. Start with that. Any one of you would have cried out, would have intervened, had you been in that crowd in Bashiqa. Well thanks to digital technology, you’re all in it now.”

WritingTryingYearsWellsEnoughActionPastAsksSpeakCausesTechnologySupportSubjectsMonthsPicksLettersCrowdsChecksThanksOpponentsDigitalUnusualMailCriedUnworthyShowing UpSpeaking OutNudgeTacitDigital TechnologyNudge Nudge
Author:Joss Whedon
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“How not to imagine the tumors ripening beneath his skin, flesh I have kissed, stroked with my fingertips, pressed my belly and breasts against, some nights so hard I thought I could enter him, open his back at the spine like a door or a curtain and slip in like a small fish between his ribs, nudge the coral of his brains with my lips, brushing over the blue coil of his bowels with the fluted silk of my tail.”

HardNightBrainImagineDoorsSkinsBlueLipsFishesFleshBreastsSlipsTailsBellyCurtainsSpineSilkRibsFingertipsNudgeBrushingTumorsBowelsRipeningSmall Fish
Author:Dorianne Laux
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