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Quote by Richard H. Thaler, Cass R. Sunstein

“Can subliminal advertising be seen as a form of libertarian paternalism? After all, it steers people’s choices, but it does not make their decisions for them. So do we embrace subliminal advertising—so long as it is in the interest of desirable ends? [C]ompare subliminal advertising to something just as cunning. If you want people to lose weight, one effective strategy is to put mirrors in the cafeteria. When people see themselves in the mirror, they may eat less if they are chubby. Is this okay? And if mirrors are acceptable, what about mirrors that are intentionally unflattering? Are such mirrors an acceptable strategy in the cafeteria? If so, what should we think about flattering mirrors in a fast food restaurant?”

Quote by Richard H. Thaler, Cass R. Sunstein

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Richard H. Thaler, Cass R. Sunstein

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“During the play-act of life, errors can clash with our conventional truth and compel us to prepare new ground for another truth concept that will replace the old truth model. Be that as it may, let us fly on the wings of our inspiration, value the day, enjoy the now, and be ready because the new blueprint may only remain valid until it dies by natural death on its turn. (“Measuring space”)”

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“I'm going in. Be careful. I am using a faint draft. No worries, I am creating a nice habitat for the black witch moth. It isn't small, it has a seven-inch wingspan, but the undead would not believe a hunter would use such a creature to spy on them. I, however, will have to give my moth at least eight inches to be realistic. Dragomir nearly choked. Leave it to Sandu. The black witch moth was legendary as a harbinger of death. And eight inches? It was starting. He shouldn't have shared humor with any of them. Found another entrance here on the street. Ferro this time. I will go in as a black witch moth. Perhaps I should make my wingspan that little bit bigger as in keeping with my size. Say, nine inches? Dragomir would have laughed if his present form allowed it. They might not find humor in the things they said, but they were funny. Now that he had regained his emotions, he shared them automatically with the others. It had been so long since any of them had felt anything, they almost didn't remember what humor was. If we went by that, I would go for a ten-ing wingspan, Andor said, his voice droll. Sandu, I hope that you do not feel embarrassed Given that much larger than eight to nine inches is going to draw attention and be smashed by some stubby vampire, I have no reason to feel this emotion - this embarrassment you speak of. That rules out my twelve-inch wingspan, Benedik grumbled.”

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“Our thoughts and perceptions shape the world we live in and we possess the ability to alter our perceptions today, not tomorrow. This means we hold the power to modify our actions.”

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