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Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

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David Brier

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“Remember how shocked I was to discover Amazon had over 8,000 branding books? Well this I know: when a specific discipline has that many opinions on one subject, something fundamental is always missing. Always. The omitted fundamental? A definition and a universal reason for branding. And it came down to four words:”

LeadershipInfluenceGeniusMarketingInsightBrandingSalesBestsellerBranding ExpertDaymond John
Book:Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
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“Fact: there are three phases every customer goes through with your brand. Most companies use only the first two of these (66%), when in fact there are actually three: the phase that starts before they buy, the phase that occurs during the sale (or during the use of your product or service) and the last (most overlooked) phase occurring after the sale.”

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Book:Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
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“A flame can create many shadows and each one will depend on the flame to survive. However, the flame without its shadows loses its meaning, for to enlighten is to create shadows. We then confuse the meaning for its creation, and attach ourselves to the shadows we create, when in fact we should pay attention to the flame creating them. For the flame can create many shadows but the shadows can only be that which the flame allows them to be. There can be many shadows created by a flame but a shadow can only be a shadow.”

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