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The Utility of Deep Divergence in Applied Creativity

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Kevin Molesworth

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“...as I just suggested, yes, even unethical and illegal ideas need to be considered. Remember, it was not that long ago that doctors appeared in advertising for cigarettes, Coca-Cola actually put cocaine in their beverages, and most banks refused to issue credit cards to women. Laws change and ethics evolve.”

“It is my assertion that divergent thinking is infinite. The primary reasoning in support of my position can be explained when one considers the function of convergent thinking: to identify a single, well-defined solution (or a finite set of solutions) to a question, problem, or challenge. Therefore, if convergent thinking and divergent thinking work in opposition, then the latter must be infinite.”