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Quote by Susan C. Young

“In sales, this tactic comes across as pushy, arrogant, and uncaring. It doesn’t have to be this way. Admittedly, it may take great restraint to resist the temptation to dominate a conversation, but when you do, you are rewarded with an appreciation for your interest and attentiveness. Simply by changing your approach and becoming a discovery expert, you will receive relevant answers for how to better connect and serve others.”

Quote by Susan C. Young

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Susan C. Young

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“In medicine, prescription before diagnosis is malpractice. Asking the right questions will help you discover a person’s needs and concerns so that you can respond intelligently and appropriately. Yet salespeople, consultants, or managers often try to push their solutions on you before they even know what your needs are. This is a fast way to alienate people and push you toward their competitor, isn’t it?”

“Socrates would teach his pupils by asking them intelligent and probing questions. By using their critical thinking skills and problem-solving abilities, they could discover the answers for themselves and retain their lessons longer. By using this same approach for Socratic Selling or Socratic Communication, there is no telling how much you might teach and solve for another person, all the while creating a memorable encounter.”

“Push versus Pull Marketing. Who wants to be pushed around? I certainly don’t. Statements push and questions pull. Don’t you prefer the latter? Questions pique interest and can keep the dialogue flowing when your other alternatives aren’t as attractive or magnetic.”

“Use questions to find out where people are, where they want to be, and how you can help them cross the great divide. When I was in real estate, there were times when brand new clients would get into my car for a day of touring and house hunting. In many cases, I had never met them before. My first goal was to break the ice and build rapport as fast as possible so that our time together would be enjoyable, interactive, and successful for all of us.”

“People love to talk about themselves. When you provide them with an opening and a platform for them to do so, you will be amazed by how your conversations can blossom.”

“In sales, there is a questioning funnel for building rapport in which you start with broad questions and discreetly and respectfully move to the more specific. If you don’t honor this progression, you risk coming across as pushy. As you build rapport, you earn standing to get more personal.”

“What do you do? It’s amazing how people will qualify, quantify, judge, assess, and form complete opinions about you based on that one age-old question. It is a boring, uncreative default setting for attempting to engage a new person. Spice it up and try something new. Instead, ask "What do you do for fun?” Your creativity will make you more memorable and help you stand apart from the crowd.”

“Tell me about yourself” is one of the best icebreakers and conversation openers you can have. Learn to ask questions using this phrase as the guide. Let the other person do the talking and they will think you are the most delightful conversationalist they have ever met. When you make the effort to do this for others, they feel relevant and valued.”

“Leading the Witness. Know the difference! Using questions to manipulate, coerce, or lead people in directions which are not in their best interests connotes dishonesty, fraud, disrespect, and a lack of integrity.”

“I once knew a woman who had a reputation as a snob and a gossip. I would avoid her at parties because I did not want to participate in her judgmental inquisition. It rarely felt like her questions were based on genuine interest and caring, but rather an attempt to gather information that she could use behind my back. I had her number and could see past her overly eager friendliness. Her attempts to be the expert on everyone else’s business have continued to make a poor impression on me these many years later. If your gut reaction is "Why do you want to know?" trust your instincts.”