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The Twelve Monotasks: Do One Thing at a Time to Do Everything Better

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Thatcher Wine

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“Time spent eating is time well spent. Besides improving digestion by eating more slowly and mindfully, we can pay attention to whether we are eating too much or too little, and what are the right foods for us. The more mindful we are of our meals, the healthier we can become.”

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“The primary goal of monotasking getting there is to arrive safely, pure and simple. It’s highly likely that the greatest risk in the average person’s day is concentrated around the times that they are in transit from one place to another.”

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“Learning new skills is one way we can rewrite the story of our lives. Whether it is to pursue a different career, for our own intellectual curiosity, or to strengthen our ability to focus, monotasking learning can be very rewarding.”

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“We’ve often been taught that if we truly want to get somewhere in our lives, we have to work hard and stay focused on our goals. But what if the best way to get from Point A to Point B is to detour to rest stops much more frequently?”

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“In the 1970s, the average American was exposed to about five hundred ads a day between billboards, television, radio, and print. Today, digital marketing experts estimate that the number is closer to ten thousand ads per day — and those ads are increasingly “micro- targeted” to us based on a huge amount of data that companies possess about our habits and interests. We can’t possibly see ten thousand ads a day and process them all. Advertisers have to get more creative about how to get our attention. Their goal is to create ads that we really do “see,” and ideally take action from. Once we get used to one type of ad, we might tune them out, so advertisers work to capture our eyeballs (and our wallets) in new and different ways.”

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“Your devices are very powerful in their ability to help you create, but they can also become sources of distraction and wasted time. During your creative time, turn off notifications and close apps and windows that are not essential to your creative work. Advertisers and other companies want you to pay attention to their creative ideas — instead, cultivate the ability to resist them and redirect your attention to monotasking your creative ideas.”

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“Sometimes we think too much when we should just be doing other monotasks. Other times we don’t think enough before we act. When we are thinking, it’s possible we’re not thinking clearly, which can happen for a lot of reasons. Is all of this too much to think about?”

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“There are currently 3.5 billion smartphone users in the world. Pretty much every one of those phones does something for its owner that they used to do for themselves. Before all the apps, algorithms, and websites we have today, we used our brains to do things like remembering and recalling (phone numbers, calendar events, and other facts). We also figured out how to get places without GPS and we made more of our own decisions about what to buy instead of clicking on ads and making impulse purchases. While there certainly are benefits to having tech- nology take care of many of our needs, we should be aware of what we might be losing. What types of thinking are we no longer doing on our own? Are there unintended consequences to letting computers (and the corporations behind them) do so much of our thinking?”

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Book:The Twelve Monotasks: Do One Thing at a Time to Do Everything Better
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“Julia schloss die Augen unter der berauschenden Empfindung, die sie durchströmte, und merkte, wie sie mit ungeheurer Intensität ein allumfassendes Gefühl überkam, das so neu und überwältigend war, dass sie es nicht einmal hätte benennen können. Es war Erregung und Lust, Ruhe und Erleichterung, Zusammengehörigkeit und Erhöhung, Erlösung und Glück, alles auf einmal. Es war Liebe.”

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