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The Twelve Monotasks: Do One Thing at a Time to Do Everything Better

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Thatcher Wine

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“In the 1970s, the average American was exposed to about five hundred ads a day between billboards, television, radio, and print. Today, digital marketing experts estimate that the number is closer to ten thousand ads per day — and those ads are increasingly “micro- targeted” to us based on a huge amount of data that companies possess about our habits and interests. We can’t possibly see ten thousand ads a day and process them all. Advertisers have to get more creative about how to get our attention. Their goal is to create ads that we really do “see,” and ideally take action from. Once we get used to one type of ad, we might tune them out, so advertisers work to capture our eyeballs (and our wallets) in new and different ways.”

AdvertisingDigital AgeMonotaskingOverstimulationDistraction Quotes
Book:The Twelve Monotasks: Do One Thing at a Time to Do Everything Better
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“Your devices are very powerful in their ability to help you create, but they can also become sources of distraction and wasted time. During your creative time, turn off notifications and close apps and windows that are not essential to your creative work. Advertisers and other companies want you to pay attention to their creative ideas — instead, cultivate the ability to resist them and redirect your attention to monotasking your creative ideas.”

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Book:The Twelve Monotasks: Do One Thing at a Time to Do Everything Better
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“Sometimes we think too much when we should just be doing other monotasks. Other times we don’t think enough before we act. When we are thinking, it’s possible we’re not thinking clearly, which can happen for a lot of reasons. Is all of this too much to think about?”

ThinkingThinking QuotesFocus QuotesOverthinking QuotesMonotaskingFocused MindsetDeclutter Your Mind
Book:The Twelve Monotasks: Do One Thing at a Time to Do Everything Better
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“There are currently 3.5 billion smartphone users in the world. Pretty much every one of those phones does something for its owner that they used to do for themselves. Before all the apps, algorithms, and websites we have today, we used our brains to do things like remembering and recalling (phone numbers, calendar events, and other facts). We also figured out how to get places without GPS and we made more of our own decisions about what to buy instead of clicking on ads and making impulse purchases. While there certainly are benefits to having tech- nology take care of many of our needs, we should be aware of what we might be losing. What types of thinking are we no longer doing on our own? Are there unintended consequences to letting computers (and the corporations behind them) do so much of our thinking?”

Mindfulness QuotesDigital AgeTechnology QuotesSmartphonesMonotaskingOverstimulationSmartphone Addiction
Book:The Twelve Monotasks: Do One Thing at a Time to Do Everything Better
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“Julia schloss die Augen unter der berauschenden Empfindung, die sie durchströmte, und merkte, wie sie mit ungeheurer Intensität ein allumfassendes Gefühl überkam, das so neu und überwältigend war, dass sie es nicht einmal hätte benennen können. Es war Erregung und Lust, Ruhe und Erleichterung, Zusammengehörigkeit und Erhöhung, Erlösung und Glück, alles auf einmal. Es war Liebe.”

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Book:Die Nacht hinter mir
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“Sie sah Julia – Sie sah, wie Julia die Arme öffnete; sah sie glühen; sah sie in Flammen stehen. Aus der Nacht brannte sie hervor wie ein erloschener weißer Stern. Julia küßte sie. Julia besaß sie. "Slater-Nadeln haben keine Spitzen", sagte Miss Craye mit einem seltsamen Lachen und lockerte die Arme, als Fanny Wilmot sich mit zitternden Fingern die Blume an die Brust steckte.”

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“Die Alex, die mir in diesem Moment gegenüber sitzt, ist eine Mischung aus traurig, wütend und verletzt. Sie ist nicht ganz so schön, nicht so glatt, aber wahnsinnig echt. Sie redet sich in Rage, gestikuliert, schimpft ungehemmt, flucht auf eine Art, die ich ihr nicht zugetraut hätte. Alles, was sie sonst so feinsäuberlich unter Verschluss gehalten hat, bricht plötzlich aus ihr heraus. Wenn ich Alex vorher toll fand, bin ich jetzt hin und weg von ihr.”

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Book:Den Mund voll ungesagter Dinge
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