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Quote by Loren Weisman

“The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products make the most sense to others.”

Quote by Loren Weisman

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Loren Weisman

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“There is a plain under a dim sky. It is covered with gentle rolling curves that might remind you of something else if you saw it from a long way away, and if you did see it from a long way away you'd be very glad that you were, in fact, a long way away. Three gray figures floated just above it. Exactly what they were can't be described in normal language. Some people might call them cherubs, although there was nothing rosy-cheeked about them. They might be rumored among those who see to it that gravity operates and that time stays separate from space. Call them auditors. Auditors of reality. They were in conversation without speaking. They didn't need to speak. They just changed reality so that they had spoken. One said, It has never happened before. Can it be done? One said, It will have to be done. There is a personality. Personalities come to an end. Only forces endure. It said this with satisfaction. One said, Besides... there have been irregularities. Where you get personality, you get irregularities. Well-known fact. One said, He has worked inefficiently? One said, No. We can't get him there. One said, That is the point. The word is him. Becoming a personality is inefficient. We don't want it to spread. Supposing gravity developed a personality? Supposing it decided to like people? One said, Got a crush on them, that sort of thing? One said, in a voice that would have been even chillier if it was not already at absolute zero, No. One said, Sorry. Just my little joke. One said, Besides, sometimes he wonders about his job. Such speculation is dangerous. One said, No argument there. One said, Then we are agreed? One, who seemed to have been thinking about something, said, Just one moment. Did you not just use the singular pronoun "my?" Not developing a personality, are you? One said, guiltily, Who? Us? One said, Where there is personality, there is discord. One said, Yes. Yes. Very true. One said, All right. But watch it in future. One said, Then we are agreed? They looked up at the face of Azrael, outlined against the sky. In fact, it was the sky. Azrael nodded, slowly. One said, Very well. Where is this place? One said, It is the Discworld. It rides through space on the back of a giant turtle. One said, Oh, one of that sort. I hate them. One said, You're doing it again. You said "I." One said, No! No! I didn't! I never said "I!"... oh, bugger... It burst into flame and burned in the same way that a small cloud of vapor burns, quickly and with no residual mess. Almost immediately, another one appeared. It was identical in appearance to its vanished sibling. One said, Let that be a lesson. To become a personality is to end. And now... let us go.”

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“J'étais jeune, plus jeune que je ne le croyais. Ma naïveté cependant était était vieille et désabusée. Éternelle en vérité: je la retrouve dans chaque génération nouvelle, depuis celle des "rats" de Saint-Germain-des-Prés, de 1947, jusqu'à la beat generation californienne qu'il m'arrive de fréquenter parfois, pour m'amuser à reconnaître, en d'autres lieux et d'autres visages, les grimaces de mes vingt ans.”

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“Communicating on the surface can be easy. But when you want to dig deeper and connect with more profound impact, you’ll need to achieve greater understanding, especially when others have personalities, experiences, needs, and preferences different from your own.”

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