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Quote by Jonathan Franzen

“You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff. A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb 'to like' from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture's substitution for loving.”

Quote by Jonathan Franzen

Book:Farther Away
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Work

Farther Away

In this collection of essays, the author delves into the personal and cultural significance of various places he has visited. The essays offer insights into the author's experiences, observations, and musings on the destinations, providing a rich tapestry of travel narratives. more

Author

Jonathan Franzen
Jonathan Franzen

American contemporary novelist, known for his profound social insight and unique literary style. His works include 'The Corrections' and 'Freedom'. more

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CapitalismSlaveryResistanceOppressionColonialismExploitationCommodificationCapitalistsHuman Commodification
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“The presence of God is so important in the life of believers. There is abundance of all you need to make your life comfortable in His presence.”

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“As discussed earlier, humans who lack the reflective self-awareness of normal adults, such as those with particular forms of amnesia or very young children or those with certain mental disabilities, still are self-aware and still have an interest in continuing to live. There may, of course, be a difference between the self-awareness of normal adult humans and that of other animals. But even if that is the case, it does not mean that the latter have no interest in continuing to live, and it does not justify treating the latter as commodities.”

JusticeAnimalsVegetarianismVeganismWill To LiveCommodification
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“People are trained – brainwashed – to believe that material well-being stands for psychological well-being. If you have a house, a job, a car, lots of commodities, a partner and family then you ought to be happy. But where is the real you in all of that? Of course, psychological well-being, not material well-being, should be the benchmark. But we live in a materialist world thanks to economic materialism (predatory capitalism) and philosophical materialism (scientism). Science more or less denies that we have minds and free will, hence are just machines, while predatory capitalism treats us as material objects. Mind – the psyche, psychology – is exactly what is absent from the materialist hegemony, and that’s why the world is so anxious, depressed and alienated. It comes with the territory. It’s an inevitable aspect of materialism. Materialism shapes us as matter. Consumerism shapes us as consumers. The class system locks us into artificial class identities. In a world of commodities, we ourselves are commodified. All of our values start to revolve around objects, things, commodities, consumption, matter. The human has disappeared. We need to revalue all values in terms of idealism rather than materialism, and rationalism instead of empiricism.”

ScienceCapitalismMaterialismCommodification
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“The violence exercised in the service of human commodification relied on a scientific empiricism always seeking to find the limits of human capacity for suffering, that point where material and social poverty threatened to consume entirely the lives it was meant to garner for sale in the Americas. In this regard, the economic enterprise of human trafficking marked a watershed in what would become an enduring project in the modern Western world: probing the limits up to which it is possible to discipline the body without extinguishing the life within. The aim in the case being economic efficiency rather than punishment, this was a regime whose intent was not to torture but rather to manage the depletion of life that resulted from the conditions of saltwater slavery. But for the Africans who were starved, sorted, and warped to make them into saltwater slaves, torture was the result. It takes no great insight to point to the role of violence in the Atlantic slave trade. But to understand what happened to Africans in this system of human trafficking requires us to ask precisely what kind of violence it requires to achieve its end, the transformation of African captives into Atlantic commodities.”

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“Turning captives into commodities was a thoroughly scientific enterprise. It turned on perfecting the practices required to commodify people and determining where those practices reached their outer limits (that is, the point at which they extinguished the lives they were meant to sustain in commodified form). Traders reduced people to the sum of their biological parts, thereby scaling life down to an arithmetical equation and finding the lowest common denominator.”

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Book:Saltwater Slavery: A Middle Passage from Africa to American Diaspora
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“The slave ship at sea reduced African captives to an existence so physically atomized as to silence all but the most elemental bodily articulation, so socially impoverished as to threaten annihilation of the self, the complete disintegration of personhood. Here their commodification built toward a crescendo that threatened never to arrive, but to leave the African captives suspended in an agony whose language no one knew.”

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“Whereas the slave cargoes gathered on the African coast reconfigured the normative boundaries of social life, the slave communities in the Americas exploded those boundaries beyond recognition. If an Akan-speaking migrant lived to complete a year on a west Indian sugar estate, he or she was likely by the end of that time to have come into close contact with unrelated Akan strangers as well as with Ga, Guan, or Adangbe speakers in the holding station on the African littoral, with Ewe speakers on the slave ship, and with Angolans, Biafrans, and Senegambians on the plantation. This was the composite we call diasporic Africa—an Africa that constituted not the continent on European maps, but rather the plurality of remembered places immigrant slaves carried with them. Like any geographic entity, diasporic Africa varies according to the perspective from which it is surveyed. Viewed from a cartographic standpoint (in essence, the view of early modern Europeans), diasporic Africa is a constellation of discrete ethnic and language groups; if one adopts this perspective, the defining question becomes whether or not the various constituent groups in the slave community shared a culture. Only by approaching these questions from the vantage point of Africans as migrants, however, can we hope to understand how Africans themselves experienced and negotiated their American worlds. If in the regime of the market Africans’ most socially relevant feature was their exchangeability, for Africans as immigrants the most socially relevant feature was their isolation, their desperate need to restore some measure of social life to counterbalance the alienation engendered by their social death. Without some means of achieving that vital equilibrium thanks to which even the socially dead could expect to occupy a viable place in society, slaves could foresee only further descent into an endless purgatory.”

CommunitySlaveryCommodificationAfrican Diaspora
Book:Saltwater Slavery: A Middle Passage from Africa to American Diaspora
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